ZGrowth and Prospect Direct Team Up to Bring MADabolic to Houston

MADabolic recently announced its newest signed agreement in Houston, Texas with owners Steve and Michelle Hatcher and their business partner Mike Dunn, who were introduced to MADabolic by Prospect Direct.

“MADabolic came to us in October of last year looking for a lead gen solution that could help ramp up their latest franchise expansion plan. They gave us their ideal candidate profile and we moved forward with the campaign,” said Alex Oswiecinski, CEO of Prospect Direct. “Since engaging with Prospect Direct, we have built a robust pipeline delivering top-notch candidates – such as the Hatchers – allowing them to engage in quality conversations, and of course, ink more deals. We look forward to continuing our partnership of delivering high-quality franchise candidates to further develop their brand in additional U.S. markets.”

Dunn and the Hatchers are planning to open five new MADabolic locations in the Houston-area over the next few years. With one MADabolic location currently open in Austin and one in development in San Antonio, the group’s first gym will be the third MADabolic location in the state.

“We’re grateful that the Prospect Direct team was able to connect us with such a dynamic group of prospects and look forward to welcoming them aboard as franchisees,” said Al Mendoza, executive vice president of ZGrowth. “We look forward to continuing our partnership with Prospect Direct as they continue to enhance awareness of the MADabolic franchise opportunity by introducing the concept to their strong pipeline of franchise candidates.”

Prospect Direct CEO Set to Educate Franchising Professionals on Going Global

Orlando, Florida – Alex Oswiecinski, CEO and founder of Prospect Direct, is a confirmed speaker set to discuss the topic of franchising internationally at the International Franchising Association 2020 Conference in Orlando, Florida to be held Feb. 8-11 at the Orlando World Center Marriott.

Part of the International Summit Track and session titled, International Franchising 101, Oswiecinski will educate attendees on finding the right fit franchisees in international markets.  Oswiecinski is a 13+ year veteran in international franchise development with management roles at both TGI Friday’s and Which Wich.  At Which Wich, as VP of International Development, he helped expand to its first international markets, signing master franchisees and opening stores in 10 countries outside the U.S.

Oswiecinski will be joined by a panel including Mark Siebert, Franchise Consultant at iFranchise Group, and Larry Weinberg, Partner at Cassels Brock & Blackwell LLC, who will expand on the international topic with insights on a brand’s readiness to go global and its legal considerations.  The panel is set to take the stage Sunday, Feb. 9 at 8:30 a.m.