Prospect Direct CEO set to educate franchising professionals on going global

Orlando, Florida – Alex Oswiecinski, CEO and founder of Prospect Direct, is a confirmed speaker set to discuss the topic of franchising internationally at the International Franchising Association 2020 Conference in Orlando, Florida to be held Feb. 8-11 at the Orlando World Center Marriott.

Part of the International Summit Track and session titled, International Franchising 101, Oswiecinski will educate attendees on finding the right fit franchisees in international markets.  Oswiecinski is a 13+ year veteran in international franchise development with management roles at both TGI Friday’s and Which Wich.  At Which Wich, as VP of International Development, he helped expand to its first international markets, signing master franchisees and opening stores in 10 countries outside the U.S.

Oswiecinski will be joined by a panel including Mark Siebert, Franchise Consultant at iFranchise Group, and Larry Weinberg, Partner at Cassels Brock & Blackwell LLC, who will expand on the international topic with insights on a brand’s readiness to go global and its legal considerations.  The panel is set to take the stage Sunday, Feb. 9 at 8:30 a.m.