Compiling Data
Raw data is collected from company websites, social networks, in-house research, trusted partners and public records.
How we quietly became one of the fastest growing
Our Story
Two guys meeting weekly in a coffee shop to figure out how to solve the problem of bad sales leads. Sounds cliché, but that’s exactly how Prospect Direct was born.
After leaving their day jobs, Alex and Mohammed invested heavily to build a comprehensive self-updating database of business executives, owners, and accredited professionals around the world. Initially, they sold custom data to franchise brands expanding internationally.
They soon began creating copy that would resonate with these audiences at the request of customers. Next came running campaigns and developing a proprietary system to deliver, track, and fulfill lead packages.
Word spread quickly that these leads were different…they actually turned into sales!
And the rest, they say, is history. Fast forward to now, Prospect Direct has delivered over 100,000 leads, run thousands of campaigns, and are now one of the fastest growing lead generation companies in the world.
Who We Serve
Prospect Direct was designed by sales professionals tired of bad leads. Since then, we’ve continued build our team with top talent – bringing decades of marketing, B2B, and technology experience to serve our customers.
We now proudly offer top quality leads to the following markets:
- Domestic Franchisors
- International Franchisors
- Franchise Brokers & Consultants
- Business Brokers
- Wealth Management
- B2B Service Businesses
AS SEEN AT
Leadership Team
Alex Oswiecinski
CEO
Alex began Prospect Direct to solve what he viewed as widespread inefficiency with the franchise sales process. As VP of International Development for a 400+ unit franchise chain, he experienced firsthand the time, effort, and expense required to find and nurture qualified prospects. After teaming up with Mohammed, the vision was born for a data-driven marketing machine that could deliver a constant stream of the highest quality leads to clients worldwide.
Connie Wallis, CFE
VP, BUSINESS DEVELOPMENT
Connie leads Prospect Direct’s sales team, where she establishes and maintains relationships with new clients and strategic partners. Prior to joining Prospect Direct, Connie spent over 13 years in business development closing hundreds of deals for franchisors like Dunkin Brands and Which Wich. Connie utilizes her in-depth franchise knowledge to help clients identify their target audience and ultimately close deals with ideal franchisees.
Mohammed Syed
Principal Data Architect
Mohammed leads the technology and research side of Prospect Direct and is the architect of the engine behind the lead gen machine. He oversees a team of developers tasked with providing clean data and rich features that are intuitive for customers. Prior to Prospect Direct, he developed innovative software for Fortune 500 companies such as American Airlines, Sprint, and Delphi.
David Kelley
VP, OPERATIONS & MARKETING
David is another franchise industry veteran who spent much of his career in various management roles at TGI Friday’s prior to joining Prospect Direct in 2019. He is responsible for lead flow and fulfillment to customers, maintaining technology and software platforms, and leading a team of lead analysts and system administrators.
Trista Wyly
SR. DIRECTOR, SALES OPERATIONS
Trista Wyly is the face behind the wheel of our sales engine - she keeps things moving! Prior to joining Prospect Direct, Trista spent over 15 years in franchising and development for Which Wich, Hooters, and Brinker International. Trista is responsible for onboarding, ongoing training and sales support while supporting existing customers.
Gonesh Roy
DIRECTOR, DATA RESEARCH
Gonesh leads a team of data specialists that support the research side of the business. Clean and accurate data is a major part of Prospect Direct’s secret sauce, allowing for precise audience targeting. While plenty of software elements are present to process and automate most steps, Gonesh is the key human eye that makes sure things are flowing smoothly and exceptions are being managed.
Sumon Bhatta
Sr. Lead Specialist
Sumon Bhatta joined Prospect Direct in 2019, and specializes in keeping the lead flow moving by reviewing organic responses on franchise accounts. He also maintains SQL database records to ensure proper audience rotation and targeting are maintained.
Angelie Duno
Manager, Data Processing
Angelie Duno is central to keeping Prospect Direct’s targeted audiences moving into campaigns and determining if initial responses are worthy of being deemed a lead. She manages a team of lead taggers that categorize organic responses using specific criteria that maintain high lead quality standards.
Shann Bardillas
Operations & Marketing Specialist
Shann joined Prospect Direct in 2024 and specializes in client onboarding, CRM integration, and supporting the sales and operations teams. She manages QA & process improvement projects – and is also a great singer!
Alex Oswiecinski
CO-FOUNDER, CEO
Alex began Prospect Direct to solve what he viewed as widespread inefficiency with the B2B sales process. As Vice President of International Development for Which Wich, a 400+ unit franchise chain, he has experienced firsthand the time, effort, and expense it takes to find qualified prospects. After teaming up with Mohammed, the vision was born for easy-to-use software fueled by the highest quality “decision maker” data that gets results.
Mohammed Syed
CO-FOUNDER, CTO
Mohammed leads the technology and research side of Prospect Direct, as well as being co-founder of the company. He oversees a team of developers tasked with providing clean data and rich features that are intuitive for customers. Prior to Prospect Direct®, he developed innovative software for Fortune 500 companies such as American Airlines, Sprint, and Delphi.
Connie Wallis, CFE
VP, BUSINESS DEVELOPMENT
Connie leads Prospect Direct’s sales team, where she establishes and maintains relationships with franchise clients and strategic partners. Prior to joining Prospect Direct, Connie spent over 13 years in franchise development closing hundreds of deals for franchisors like Dunkin Brands and Which Wich. Connie utilizes her in-depth franchise knowledge to help clients identify their target audience and ultimately close deals with ideal franchisees.
David Kelly
VP, OPERATIONS
Another franchise industry veteran, David spent over 12 years working his way up the corporate ladder at TGI Friday’s. When Alex heard David was making a move, he immediately gave him a call – and the rest is history. David is responsible for the inner workings of Prospect Direct, connecting the technology, marketing, and project management elements of the business to ensure timely launches and seamless lead delivery to clients.
Gonesh Roy
DIRECTOR, DATA RESEARCH
Gonesh leads a team of data specialists that support the research side of the business. Clean and accurate data is a major part of Prospect Direct’s secret sauce, allowing for precise audience targeting across multiple channels. While plenty of AI and software elements are present to process and automate most steps, Gonesh is the key human eye that makes sure things are flowing smoothly and exceptions are being managed.
Rick McCrady
BOARD MEMBER
Rick assists the executive team with business strategy and planning. His extensive network and experience in B2B sales and business development are invaluable in keeping Prospect Direct on track while it grows and evolves. Rick spent over 2 decades growing companies from proof of concept to vibrant businesses and was part of the core leadership team that took eRewards from $1.5M to $250M in annual revenue in a 7 year period.
Great Leads Start with Great Data
Cleansing and Matching
New data goes through a 26-step hygiene process. Key fields are verified by at least two sources, and emails are 3X bounce checked.
Real-Time Validation
Each contact in the targeted audience is checked against live social profiles before campaigns are launched, to verify company and title.
405m
Contacts
18m
COMPANIES
193
COUNTRIES
132
INDUSTRIES
98%
Accuracy
Unleash Demand For Your Brand
Our unique process syncs your exact audience with personalized outreach
